Google’s Lame Card Trick

Suppose a magician was inflicted upon you, and he asked you to pick a card, any card. Except that one. No, not that one either. Yes, OK, that’s a good one. Now place it back in the deck… Is that your card? Ta-da! You’d say he was an awful magician, right?

That’s what Chinese internet users are likely to think about the new and improved that tells you if one of your search terms won’t work. While many people in China know that Google doesn’t always work because of government blocking, I’d bet that the vast majority of Internet users don’t know, or care for that matter, because if you’re planning a vacation to [丽江] where you want to stay in a [锦江之星] which search engine are you going to use? The one that says: “Sorry, can’t use those words” or are you instead going to use one of those nice search engines that just deletes any politically sensitive search results and serves up those travel links? So while Google describes the move as “improving our user experience from mainland China,” from a user perspective this doesn’t really change anything unless you’re a political dissident trying to find the latest banned words, like a broken soda machine that always gives you Fresca no matter what button you push now has sign saying “In need of service: all buttons serve Fresca.”

Chinese internet users truly committed to seeking banned or sensitive information for the most part already have circumvention tools, and will use the regular like they did before, so this doesn’t really help them much unless they want vague confirmation from Google that a term is blocked. And this isn’t likely to earn Google any new friends in the Chinese government, which it already sees as in cahoots with the US State Department. If Google were serious about this, they would develop their own built-in circumvention tools, but they won’t — because that’s a bridge too far — and so I can’t help but think that the real audience for Google’s move isn’t in China but in the halls of Internet governance organizations like the ITU and global users who, they hope, will start having warm, fuzzy feelings about Google as a fearless advocate for free speech. Good luck with that.

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